
No matter what station you utilize for advertising, there are three main factors that determine the success of your campaign.
Here are three questions to ask yourself about your current
advertising medium.
Are you being heard?
All the numbers of listeners in the world won't help you if they
are channel surfing during commercials. Gospel 107.9, WEMM listeners tune in
because our programming represents the single most important thing
in their lives. That motivation to listen to our station
translates to extremely loyal listeners.
Because of this, our listeners are less likely to change the
station, and therefore are much more likely to hear your message.
Are you being remembered?
According to a Simmons study, only 17.3% of adults could remember
one or more advertisers on radio in general in a one-hour period.
That number jumped to 27.6% for Christian radio.
This means your advertising is 60% more likely to be remembered.
Are you being believed?
With all the confusing "deals" that are being used by your
competition, think of the incredible power of the trust of the
consumer...Let that power work for you by advertising on
Gospel 107.9, WEMM.
Once again Simmons shows us that your message is twice as likely
to be believed on Christian radio versus other formats.
On Gospel 107.9, WEMM your advertising is more likely to be heard, remembered
and believed.
Those three factors are the driving forces that make
a successful advertising campaign for your business, church or
organization.
If you're looking for advertising
results, then include Gospel 107.9, WEMM in your radio budget.
Contact us. Let WEMM-FM be of service to you.