Thank you for your interest in WEMM-FM, and most importantly our family of listeners!

Our sales team care about you and your customers; We want to work very hard for you to see the success of your business. Advertising is a very important part of the success of a business and WEMM-FM has the best listeners to advertise your product to. Let us explain.

Loyal Listeners leads to loyal customers:

Our family of listeners supports the advertisers who support WEMM-FM. They understand that when you advertise on WEMM-FM, that you are making sure their favorite music and program will continue to be there. As a result, they will visit your place of business. Many times they come specifically for the product or service you advertised. Whether they come out of loyalty to WEMM-FM or because of what you advertised, it is up to you to bring them to a point of purchase.

Coverage:

WEMM-FM's 50,000 watts of power with new state of the art transmitting and studio equipment reaches the Tri-State region. Whether your customer base is local or regional, we have the listeners for you to convert to customers. Can you imagine loyal listeners who wouldn't dare think of turning their dial away from WEMM-FM to another station? That is the reality of our WEMM coverage. How many of those potential customers would you like to reach?

Community Awareness:

WEMM-FM does not stay in the confines of our studios; we go out into the community with live remote broadcasts and public appearances. Our WEMM-FM listener Web sites are still another means of exposure and service.

Cost Effectiveness:

Sure, there is a risk in advertising, but an even greater risk in not advertising. The real risk in advertising is in choosing the wrong way to advertise. Think about it. Fast food restaurants shouldn't advertise in the newspaper for two major reasons:

1. The newspaper is expensive for a half page ad that they will need to get any attention.
    

2. How many times have you looked at a fast food ad in the newspaper, suddenly felt hungry and thought, "I've got to have one of those burgers right now!" … It doesn't happen, right?
   
   With WEMM-FM, we can create that desire as we paint a delicious picture in the theater of their mind for a mouth-watering burger. Come to think of it, you don't see people reading the newspaper as they drive to work or go shopping, do you? Yet they listen to the radio and…

"Are you hungry? Are you getting hungry for a juicy hamburger from Burger-Joint? We start with the biggest buns we can find and then add a big, thick, juicy hamburger with your choice of toppings. How about a hot fudge sundae to go with that? Watch how we make it at Burger-Joint! First, we start with a huge bowl so big it takes a train car to haul it in. Next we bring in a huge crane with a gigantic ice cream dipper on it to fill that bowl with French vanilla ice cream. Now comes the Army with barrels full of hot fudge, pouring it all over the ice cream until the bowl almost overflows. In rolls the fire truck to spray a huge mound of whipped cream on top. And finally, we fly in the Air Force to drop a huge maraschino cherry right on top of it all! Swing by Burger-Joint right now as we have your super burger, hot fudge sundae and more waiting for you. We are conveniently located at…"

Try that one with a photograph or clip art in the newspaper? We will sell more with an ad that stirs the imagination than any print ad ever will.

See how it works? Advertising plays with the mind where desire is created. And therein is the point of sale. Whether they jump in the car now, stop by while driving or think about your business the next time that they want what you advertise, WEMM-FM works. Most likely they won't remember where they heard the ad. However, they will remember to get what they want … from your place of business. Thus WEMM-FM got your cash register to ring, and that is what you really want, isn't it?

Consistent Target:

Mortenson Broadcasting of Lexington, Kentucky owns radio stations throughout the country, including WEMM-FM. Our call letters are named after the late Dr. E. M. Mortenson. WEMM-FM began broadcasting in September 1971. Our listeners still enjoy the same programming today that we brought to the Tri-State in 1971. We have never changed format or ownership. That means to you that we have a large, loyal and consistent customer base for your business. Try to find another radio station in our market that hasn't changed ownership or changed format in that many years. We must be doing something right. WEMM is a proven advertising medium. The question isn't whether WEMM-FM works, but whether your business is right for our customers. We are here to help you make that evaluation and then write advertising that will create the desire for our listeners to become your customers.

If you are in any way interested in increased traffic to your business, then radio advertising with WEMM-FM is your best decision in achieving your desired growth potential. Please contact us and we will endeavor to give you complete satisfaction.

With more than two decades of successful business experience, Roger Manning welcomes the opportunity to work with you as a fellow business man or woman. Call him at 304-522-2277 or 1-800-736-4661.

Contact us. Let WEMM-FM be of service to you.